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News & Press: OTF News

It's All About Chemistry

Monday, November 18, 2013  
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With just a few weeks remaining before our industry gathers in Columbus for the OTF Conference and Show, I’m reminded of how much our industry is dependent on chemistry.

If you are planning to attend some of our education sessions during the week, you will likely to hear a lot about chemistry! Some of the industry’s leading researchers as well as some of your peers will be discussing results of projects and studies involving the latest products available for use and some still in the developmental phase. These chemistries can help you become more efficient in controlling diseases and pests, can allow you to stretch your budget a little further and provide a quality product for your stakeholders.

Likewise, exhibitors are equally dependent on chemistry. With thousands of potential customers expected during the show, there’s no better opportunity to develop rapport with these individuals. It’s no secret that the more you put into it, the more you get out of it! If you’re exhibiting at this year’s show, I encourage you to be creative with your space, stay in front of your table and engage attendees. It’s tough to build any chemistry with your prospects when you’re not actively welcoming people into your space!

For the turfgrass manager, it’s also an opportunity for you to strengthen your ties with these exhibitors. Keep in mind that most of these representatives are on the road during the season meeting with your peers every day. Not only can they provide you a solution through their products and services, but they can connect you with another individual that may be encountering similar situations at their facility…whether it’s turf related or not.

There’s no better place to be than in Columbus during the OTF Conference and Show to learn about the latest chemistries and to develop those relationships within the business that are so vital to your success.

With just two weeks before we open the doors at the convention center, the number of companies exhibiting and number of registered attendees are both well above where we were at this time last year. If you have not already registered, do not wait! Our pre-registration discounts end on November 26th. If you are not able to register by the 26th, don’t worry! On-site registration will be available during the entire event.

For more information, including a list of exhibitors, classes, speakers and available credits, visit www.otfshow.org. I hope to see you December 3-5 in Columbus!

Brian Laurent
Executive Director, OTF


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