It's All About Chemistry
Monday, November 18, 2013
With just a few weeks remaining before our industry gathers
in Columbus for the OTF Conference and Show, I’m reminded of how much our
industry is dependent on chemistry.
If you are planning to attend some of our education sessions
during the week, you will likely to hear a lot about chemistry! Some of the
industry’s leading researchers as well as some of your peers will be discussing
results of projects and studies involving the latest products available for use
and some still in the developmental phase. These chemistries can help you
become more efficient in controlling diseases and pests, can allow you to
stretch your budget a little further and provide a quality product for your
Likewise, exhibitors are equally dependent on chemistry.
With thousands of potential customers expected during the show, there’s no
better opportunity to develop rapport with these individuals. It’s no secret
that the more you put into it, the more you get out of it! If you’re exhibiting
at this year’s show, I encourage you to be creative with your space, stay in
front of your table and engage attendees. It’s tough to build any chemistry
with your prospects when you’re not actively welcoming people into your space!
For the turfgrass manager, it’s also an opportunity for you
to strengthen your ties with these exhibitors. Keep in mind that most of these
representatives are on the road during the season meeting with your peers every
day. Not only can they provide you a solution through their products and
services, but they can connect you with another individual that may be
encountering similar situations at their facility…whether it’s turf related or
There’s no better place to be than in Columbus during the OTF
Conference and Show to learn about the latest chemistries and to develop those
relationships within the business that are so vital to your success.
With just two weeks before we open the doors at the
convention center, the number of companies exhibiting and number of registered
attendees are both well above where we were at this time last year. If you have
not already registered, do not wait! Our pre-registration discounts end on
November 26th. If you are not able to register by the 26th,
don’t worry! On-site registration will be available during the entire event.
For more information, including a list of exhibitors,
classes, speakers and available credits, visit www.otfshow.org.
I hope to see you December 3-5 in Columbus!
Executive Director, OTF