Speaker Spotlight - Shaun Kanary
Monday, November 17, 2014
Mr. Shaun Kanary
Weed Pro, Director of Marketing
Baldwin Wallace University, Marketing Professor
Shaun is the Director of Marketing for Weed Pro Lawn care, and the Director of the Digital Marketing Clinic and a Marketing Professor at Baldwin Wallace University. Certified by Google as an Adwords and Analytics Qualified Individual and multiple Davey Award for Marketing Excellence winner, Shaun has a wealth of both digital and traditional marketing experience.
Mr. Kanary will speak multiple times in the Business Management Track.
Tuesday: 1:00 - 4:00 PM - Business Management Track
Mastering Pay Per Click Marketing
Pay Per Click Marketing has been around since the mid-90's, however a lot has changed with this commonly used advertising channel in the past few years. In this class we'll delve into the basic concepts and available channels for PPC marketing.
Wednesday: 8:00 - 10:00 AM - Business Management Track
Getting the Most out of Your Social Media Marketing
Social Media has grown in epic proportions over the past few years. However, most businesses do not understand it's power, and how to use it to achieve business objectives. In this class, we'll discuss Social Media and how to develop a plan.
Wednesday: 2:00 - 4:00 PM - Business Management Track
Advertising Strategies That Pay Off
In today's marketing environment, there are many advertising channels and strategies that your business can implement. We'll examine proven advertising strategies and how to create a winning game plan for your business.